Founded in 1999, SendTraffic is a full-service interactive advertising agency that assists businesses to maximize the revenue generated by their online media and email marketing investments. For more than half a decade SendTraffic has grown an enviable base of recurring clients. SendTraffic has achieved this success by both delivering its own portfolio of outstanding marketing solutions as well as teaming with complimentary providers.

In 2002, SendTraffic recognized that its clients would benefit from the proven ROI derived from best-class email marketing programs. What SendTraffic wasn't sure of was if it should attempt to create an email marketing solution internally or identify an existing provider to serve as its partner. To assess these options, email marketing expert Steven Marder was recruited.

Drawing on his extensive industry experience, industry relationships, and countless solution reviews and cost models, Steven eventually concluded that there were two major reasons why partnering was the best option for SendTraffic. First, the leading email marketing solutions were already mature and included robust features that matched SendTraffic's desires. Second, the need for diligent third-party relationship management was an absolute necessity and not something SendTraffic could pragmatically handle. "We are Marketers …and that's what we do best… we develop relationships with partners that are the best in their field… to allow us to concentrate on our core competencies," said President Craig Handleman.

So, how and why did SendTraffic select SKYLIST as the partner?

"Quite honestly...There are many email marketing companies to choose from these days, but none like SKYLIST. In my initial interview with SKYLIST in searching for the right partner, it was absolutely obvious that the SKYLIST team was truly knowledgeable and love what they do. Their team was and is meticulous about every aspect of the business. And, most importantly they care about their clients. There have been occasions when I've emailed someone at SKYLIST in the middle of the night and received an immediate response. No one is obligated to do things like this, but our partners at SKYLIST do."

Steven Marder
SendTraffic Director of Email Services

Since partnering with SKYLIST, the results of SendTraffic's introduction of email marketing into the portfolio of ROI driven, online services it offers its clients have been extraordinary. This success is reflected in client satisfaction and growth as well as new business opportunities. According to SendTraffic's Vice President Greg Byrnes, "SKYLIST's StormPost system has allowed SendTraffic to deliver on our commitment to provide our clients with leading-edge interactive solutions to grow their businesses. In fact, we are now even exploring the idea of what else we can do with the system in developing more of a mutually beneficial relationship. It has been a true money maker for us."

For more information about SendTraffic, please visit www.sendtraffic.com and the newly constructed www.InterestMail.com, its email division.