Delivery Consulting

The spam problem has resulted in the widespread proliferation of message filters. This adversely impacts email marketers by decreasing the percentage of email that is delivered to inboxes of customers, prospects and various opt-in mailing lists.

SKYLIST's Delivery Consulting service allows email marketers to overcome delivery challenges. The service includes regular monitoring by SKYLIST account managers to detect when email messages are being silently filtered or inserted into bulk mail folders.

In a continuously changing email environment, SKYLIST quickly reacts and corrects deliverability issues. SKYLIST's active leadership of email industry organizations provides early insight into changes that will affect all email marketers. This insight is immediately shared with SKYLIST's experienced development team to support required changes and SKYLIST's account management managers who transfer the knowledge directly to customers.

Benefits

Employing an email marketing automation system such as StormPost improves deliverability. However, it is not a magic bullet. Unless delivery best practices are implemented correctly, email will still be flagged as spam and/or filtered as bulk mail. It doesn't matter if a company sends a very small volume of email or time-sensitive, high volume emails, such as a late breaking news alert that is sent to millions of subscribers in under five minutes. Successfully sending and delivering email requires an understanding of industry best practices, content generation techniques, regulatory compliance and much more. SKYLIST Delivery Consulting Services provide these benefits.

SKYLIST is actively involved in regulatory and standards development. It's SKYLIST's responsibility to know what is coming down the pipe and lobby for results that will accommodate both business and consumer interests. SKYLIST is a steering committee member of the Email Sender and Provider Coalition, which provides an open conduit to the major ISPs, privacy organizations and government authorities.

SKYLIST Account Managers assist customers to: implement best practices focused on increasing deliverability, identify challenges before and as they occur and take other corrective actions on the customer's behalf.

SKYLIST's StormPost email marketing automation system is employed by account managers. The system's sophisticated monitoring capability provides the in-depth information required for rapid issue resolution. Included below is a StormPost Domain Delivery Report. The granular report reveals when messages sent to a specific ISP have a high bounce rate or end up in the junk mail folder.

Features

SKYLIST Delivery Consulting services provide customers with access to a dedicated account manager and are focused on helping companies to improve their ROI by increasing deliverability. Account Managers work with customer teams to understand the specifics of their email messages, research previous sending history and challenges and make recommendations to improve results. Delivery Consulting service deliverables include:

• Analysis of mailing reports to determine delivery challenges
• Preparation of whitelist submission requests
• Blocking issue resolution
• Point of collection practices
• Building brand awareness
• Reviewing content generation
• Researching affiliate abuse
• Customer education programs
• News and announcements from the DMA, NAI, ESPC, FTC and others

Pricing

Delivery Consulting pricing is primarily based on the volume of mail sent. There may be additional charges for particularly challenged content or business models. Request a Quote now!