SKYLIST, a Datran Media Company
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News Coverage

News Coverage

March 11, 2008
Lycos, Datran partner

March 7, 2008
Social Networking and E-mail Marketing Converge

February 27, 2008
'CRM Mastery' Mentioned for Datran Media's StormPost 4.0 Release

February 27, 2008
Datran Media Launches StormPost 4.0

February 27, 2008
Datran Media debuts StormPost 4.0 with Facebook tools

February 13, 2008
Managing brand through email authentication

February 4, 2008
E-mail Works with DM, Telemarketing: UK DMA

January 25, 2008
Survey Says: Search Right Behind Email Marketing In Best-Performing Category

January 24, 2008
Datran Media releases annual e-mail survey

January 24, 2008
Email Still Tops To Online Marketers

January 24, 2008
Marketers cite email as most effective marketing medium

January 24, 2008
Online Marketers: Email Beats Search, Display Advertising

January 24, 2008
Report: E-mail is Strongest Performing Media Buy Ahead of Search and Display

January 23, 2008
Online Marketers: Email Beats Search, Display Advertising

January 22, 2008
Datran: Email outperforms display and search

January 22, 2008
E-mail to grow, integrate more with other channels in '08: Datran

January 22, 2008
Marketers Say Email Performs Better Than Search And Display

January 5, 2008
Email Data Source Doubles Coverage of Email Marketing Industry in Less Than Nine Months

December 7, 2007
E-mail plays key role in Web site's CRM success

October 31, 2007
CASE STUDY: Online Baby Retailer Improves Delivery With New Email Formula

October 31, 2007
Victory Lap

October 22, 2007
How email drives subscriptions for NASCAR

September 18, 2007
Microsoft Sends Email Through Datran

September 17, 2007
Microsoft Taps StormPost for E-Mail Marketing

September 17, 2007
Microsoft selects Datran Media for e-mail marketing services

August 20, 2007
Rediscover a brand's largest lead generator

August 15, 2007
What's the value chain in recent acquisitions?

August 11, 2007
Promoting to new parents: It’s about time

August 8, 2007
Datran Adds Display With Chintano Acquisition

August 8, 2007
Datran Media acquires ad-serving firm Chintano

August 8, 2007
With Network Acquisition, Datran Blends Display and E-mail Ads

July 30, 2007
The Time is Right for Email Exchanges

July 18, 2007
Ad Exchanges at a Glance: Datran Media's Exchange Online

July 10, 2007
NetMargin Introduces Monitoring Service for E-mail Lists

July 9, 2007
Datran incorporates e-mail compliance tool into affiliate marketing platform

July 9, 2007
NetMargin should increase email compliance

June 21, 2007
NASCAR.com drives sales through e-mail

May 1, 2007
Datran Media's VP of Marketing Participates in Creative Showcase

April 30, 2007
Exchange Online's Pay-for-Performance Promise

April 27, 2007
Industry Gathers for ad:tech Awards

April 25, 2007
Another Email Ad Exchange Program Bridges Publishers and Advertisers

April 25, 2007
Email advertising is still viable

April 24, 2007
Authentication Summit Notes: Top 13 Takeaways + Image-Rendering Tips

April 24, 2007
Datran Launches Email Ad Market

April 24, 2007
Datran Media's VP of Marketing Participates in Creative Showcase

April 24, 2007
Email Marketing: Shortchanged by Resource-to-ROI Imbalance

April 23, 2007
Datran Media Launches E-Mail Ad Exchange

April 20, 2007
Datran Media launches first online market exchange

April 20, 2007
E-mail ads are auctionable with EO

April 19, 2007
Authentication becoming standard practice for e-mail marketers

April 1, 2007
Unsubscribe? It's a Matter of Trust

March 16, 2007
Display Ads Remain Important To Marketers

March 16, 2007
Display Ads Still Get the Job Done

March 12, 2007
Email Acquisition: Feedback From The Experts

February 26, 2007
Datran Media CTO Offers Tips on the Unsubscribe Process

February 13, 2007
Marketers in Love with E-Mail

February 13, 2007
Marketers put their faith, and dollars, in email marketing

February 7, 2007
Datran study finds an increase in email marketing budgets

February 7, 2007
Marketers' e-mail spending rises

January 11, 2007
Customize Email for Pull Marketing

November 7, 2006
Datran Media Customizes E-Mail Platform for BTB

November 1, 2006
Datran Media CTO Joins Email Roundtable

October 26, 2006
Ad Council To Launch E-Mail Global Warming PSA

October 19, 2006
Email Marketing Powered by Datran Media Is Leading Revenue Source for Parenting Web Site

October 18, 2006
From P&G to BabytoBee, Consumer Engagement Rules the Day

October 18, 2006
Report From the DMA

October 17, 2006
Josh Baer Helps IAB Address Email Deliverability

October 16, 2006
BabytoBee Benefits from Datran Media E-mail Campaigns

October 16, 2006
Marketers find opportunities for better targeting, ROI

September 22, 2006
Why E-mail Has Become A Mainstream Element Of The Media Mix

September 13, 2006
Datran Media Teams Up with Microsoft

September 13, 2006
Email Campaign Finalists

September 12, 2006
Only Natural Pet Store Revamps E-Newsletter

August 1, 2006
IAB Adds 27 members

June 19, 2006
Largest customer snaps up Austin’s SKYLIST
by Jonathan Selden

June 16, 2006
Datran Media Announces Adloyalty, Offering Results from Datran's SKYLIST Acquisition

May 30, 2006
RSS Deconstructed and Demystified
by Jon Gibs

May 3, 2006
Inbox Providers Push the E-mail List- Hygiene Issue
by Ken Magill

May 3, 2006
SKYLIST Launches SKYLIST StormPost 2.5
by Melissa Campanelli

May 2, 2006
Inbox providers Push the List-Hygiene Issue
by Ken Magill

May 1, 2006
Ad:tech: proof of bubble 2.0?
by Shar Van Boskirk

May 1, 2006
What’s email’s place in the marketing mix?

April 28, 2006
Adtech Wednesday Report- Deconstructing and Demystifying RSS
by Ariel

April 28, 2006
Email Marketing Not Delivering (free registration required)

April 28, 2006
Ramsey Rants, Carla Charms, Double Clicks, MySpace Matters
by Steve Hall

April 27, 2006
Email Authentication State of the Union
by Joshua Baer

April 27, 2006
SKYLIST Survey Reveals Marketers Demands for Better Usability

April 26, 2006
Email Spam Solutions?
by Robyn Tippins

April 26, 2006
RSS Panel at Ad:Tech
by Rebecca Lieb

April 26, 2006
Skylist Upgrades E-mail marketing Program
by Shankar Gupta

April 20, 2006
E-Mail Providers Look to New Spam-Fighting Techniques
by Jay Wrolstad

April 20, 2006
Is E-Mail Authentication Back on the Radar?
by Larry Seltzer

April 20, 2006
Report: E-Mail Authentication on The Rise
by Sean Michael Kerner

April 19, 2006
ESPC Releases Authentication Report

April 19, 2006
Major ISPs Latch On to Authentication
by Christine Blank

April 19, 2006
Stiles Defends DearAOL Mishap, CertifiedEmail
by Christine Blank

April 18, 2006
E-mail Authentication At Critical Mass?
by Kevin Newcomb

April 18, 2006
E-mail Group Offers Reputation Guidelines
by Kevin Newcomb

April 17, 2006
Email Marketers: Authenticate Now!
by Christine Blank

December 19, 2005
SKYLIST Announces Top Myths Associated with Email Authentication

December 16, 2005
Just One Prediction for 2006: Email Will Flourish.
by Mark Naples

December 15, 2005
E-mail Authentication Myths
by Karen Bannan

December 15, 2005
The Simplest Solution is the Integrated Solution
by Joshua Baer

December 13, 2005
Why Don’t Half of Email Marketers Authenticate?
by Rebecca Lieb

December 5, 2005
Authentication Gaining Momentum
by Stephanie Jordan

November 11, 2005
Coalition Reports Wide Adoption of Email Authentication
by Messaging Pipeline Staff

November 11, 2005
Media Motion: For the Record
by Roger Park

November 9, 2005
MediaPost’s Email Insider
by Bill McCloskey

October 13, 2005
What you can learn from consumer marketers
by Karen Bannan

September 22, 2005
SKYLIST Announces LashBack Certification
by Karen Bannan

September 20, 2005
Email Provider Ensures Unsubscribes Honored
by Christine Blank

September 20, 2005
How's Your Unsubscribe Reputation
by Kevin Newcomb

September 6, 2005
Deliverability: Are Your Messages Trusted?
by Joshua Baer

August 29, 2005
Execs & Accounts for August 29, 2005
by Zachary Rodgers

August 26, 2005
Media Motion: On the Record - Gordon Galligher
by Roger Park

August 4, 2005
Getting C-level support for your email marketing efforts
by Karen Bannan

August 3, 2005
The email marketing dilemma
by Beth Stackpole

July 30, 2005
To Spam or Not to Spam? That’s a dumb Question
by Beth Stackpole

July 27, 2005
Software firm Zilliant tapped SKYLIST
by Zachary Rodgers

July 21, 2005
Best Practice for Confirming Opt-ins (SKYLIST Customer Trellon featured)
by Karen Bannan

July 20, 2005
Chella’s New E-Zine a Thing of Beauty
by Brian Quinton and Ray Schultz

July 7, 2005
What to consider about changing Email Service Providers
by Karen Bannan

June 27, 2005
NACDA has selected SKYLIST to power its email marketing programs

June 16, 2005
NACDA Taps SKYLIST
by Zachary Rodgers

June 2, 2005
Spamming Outside the Box
by Adam Penenberg

June 1, 2005
Certified Delivery
by Irene Cherkassky

May 9, 2005
Back to Email Basics
by Jeanne Jennings

April 28, 2005
The deliverability dilemma
by Karen J. Bannan

April 27, 2005
Live From Ad:tech San Francisco
by Bill McCloskey

April 26, 2005
Products and Services

April 25, 2005
Deliverability #1 E-Mail Marketing Headache
by Enid Burns

April 25, 2005
Interactive Crowd to Converge on San Francisco for Ad:tech
by Mickey Alam Khan

April 25, 2005
SKYLIST Delivers Enhancements
by Carmen Altamirano

April 25, 2005
Skylist: E-Mail Marketers Fear Messages not Delivered
by Wendy Davis

April 22, 2005
SKYLIST Co-sponsors Ferris Seminar
by Editorial Staff

April 22, 2005
SKYLIST Sponsors Ferris Seminar
by Editorial Staff

April 9, 2005
Navigating the Rocky Road to the Inbox
by Josh Baer (Page 28)

March 31, 2005
SKYLIST has announced the 2.4 beta release of the SKYLIST StormPost

March 25, 2005
Austin Businesses Enlist SKYLIST

March 25, 2005
SKYLIST announced that 15 Austin-based businesses are using the company's SKYLIST StormPost email marketing automation system.

March 21, 2005
Execs and Accounts
by Zachary Rodgers

March 3, 2005
SKYLIST Joins Anti-abuse Working Group MAAWG

March 3, 2005
SKYLIST Joins Messaging Anti-Abuse Working Group
by Editorial Staff

March 2, 2005
Email Firm SKYLIST Joins Anti-Abuse Group
by Editorial Staff

March 2, 2005
Email Marketing Firm SKYLIST and ISP Comcast Join MAAWG
by Zach Rodgers

March 2, 2005
SKYLIST Joins MAAWG
by Editorial Staff

March 2, 2005
US Email Marketing Firm Joins MAAWG
by Editorial Staff

March 1, 2005
MAAWG Welcomes Comcast to its BOD

November 16, 2004
Email Marketing Metrics Guide 2005
SKYLIST featured and Joshua Baer interviewed about unsubscribe rates.

November 4, 2004
Strategies for Newsletter Sponsorships
by Karen J. Bannan

October 28, 2004
SKYLIST and ReturnPath Join Forces
(AustinXL subscription)
by Chris Sherman

October 26, 2004
People on the Move
by Amy Corr

October 18, 2004
Rick Westervelt Hired as SKYLIST President
(AustinXL subscription)
by Chris Sherman

October 13, 2004
Execs and Accounts
by Rebecca Leib

October 1, 2004
In the Trenches with Ross Miller
by Kate Kaye

September 20, 2004
Microsoft, Yahoo Prepare Anti-spam Recipe
by Amy Corr

September 14, 2004
Comparing 'Apples and Oranges' in Evaluating Email Delivery Rates
by Brian Morrissey

September 14, 2004
Email Provider Claims Not Equivalent
by Tig Tillinghast

September 14, 2004
More on Where your Email Went
by Brian Livingston

September 13, 2004
25% of Email Service Providers Not Equipped To Fully Deliver, Study Says
by Editorial Staff

September 13, 2004
JupiterResearch Releases Annual Evaluation of EMail Marketing Service Providers
by InfoZine Staff

September 13, 2004
Quick Hits: Jupiter Evaluates Email Service Providers

September 9, 2004
JupiterResearch Evaluates ESPs
by Pamela Parker

September 9, 2004
JupiterResearch Releases Annual Eval of ESPs, SKYLIST named as market leader

September 8, 2004
Spam Watch
by Carol Krol

September 7, 2004
SKYLIST Sees Blue Skies for Ahead for Anti-Spam Consulting
by Mark Brohan

September 2, 2004
ESPC Announces Testing Tool for Sender ID, SPF Compliance
by Mary Morrison

September 1, 2004
Email Coalition: Members Must Comply with SPF 1

August 31, 2004
ESPC to Prospective Members: Adopt SPF, or Else
by Pamela Parker

August 11, 2004
Email Marketer Insight : Sender ID Email Authentication Solution Gains Traction
by Carol Krol

July 16, 2004
SKYLIST Figures Out List Suppression
by Tig Tillinhast

July 14, 2004
UnsubCentral, List Suppression Dynamo
by Zachary Rodgers

June 16, 2004
A National Anti-spam List Would Not Work, U.S. Says
by Saul Hansell

June 16, 2004
Federal Agency Declines to Create Do-Not-Spam Registry
(NY Times - free registration)

by Saul Hansell

June 9, 2004
EXECS & Accounts : Karmaloop selects SKYLIST
by Zachary Rodgers

June 8, 2004
Online Urban Clothing Retailer Finds its Groove with SKYLIST

June 3, 2004
eDiets.com Selects SKYLIST
(AustinXL subscription)

May 27, 2004
ESPC to Work with Accreditation, Reputation and Accountability Services
by Janis Mara

May 18, 2004
People on the Move
by Amy Corr

May 13, 2004
SKYLIST Announces Promotions, New Hires

May 11, 2004
SKYLIST Names McGilvray Vice President of Sales and Marketing
(AustinXL subscription)

May 10, 2004
Execs and Accounts
by Zachary Rodgers

April 20, 2004
Agencies, Marketers Still Bullish On Email Marketing
by Michael Shields

April 8, 2004
How to Use a Do Not Email List- Part II: Vendors Profiled

February 4, 2004
SKYLIST Joins ESPC Steering Committee
by Nancy Wong Bryan

January 8, 2004
SKYLIST Makes Changes to Email Marketing Platform

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