Ad Council Partners with SKYLIST and Finds the Sky's the Limit for Email Marketing

Inaugural Earth Day Campaign Generates 50% Open Rate

Austin, TX-April 26, 2004 - As communities across America celebrated Earth Day, email service provider SKYLIST celebrated a new email marketing partnership with the Ad Council. To initiate the relationship, SKYLIST and the Ad Council collaborated on a four-part Earth Day awareness campaign that focused on the environmental efforts of the Ad Council's Energy Efficiency, Environmental Defense, Wildfire Prevention, and Earth Share partners. The email outreach employed SKYLIST's StormPost email marketing system to provide the Ad Council's audience with a precisely targeted, personalized, rich public service advertisement (PSA).

The "Earth Day" PSA was designed to build up our nation's observance of Earth Day on April 22, 2004 by targeting radio and television outlets that received tapes of the PSAs. The campaign achieved this goal by enticing stations to play the PSAs to provide viewers with information about what they can do to improve the world around them. By combining rich media and HTML email messages, results of the Ad Council campaign were compelling with a 50% open rate within hours of delivery.

"The email campaign was a part of the multi-channel initiative undertaken by the Ad Council and our partners, that also included television, online and print PSA campaigns - all of which worked together to generate high awareness for Earth Day," said Tim Davis, Executive Director, Media, The Advertising Council. "We're thrilled with the results. Their ability to work with us to develop a targeted program with wide appeal generated significant interest in Earth Day and was a key factor in broadening our reach."

"We partnered with SKYLIST because we were impressed by the breadth of their technology and customer service," added Davis. "StormPost is user friendly and streamlines management of our email campaigns. StormPost's rich media serving and detailed reports also played a significant role in the success of the Earth Day series. We believe the sky's the limit using StormPost and we look forward to more success with SKYLIST."

For more information on the Earth Day PSA series, please visit www.adcouncil.org

About SKYLIST:
SKYLIST, developer of the StormPost™ email marketing platform, has been providing organizations with email marketing software and hosting services since 1996. SKYLIST has been rapidly gaining attention due to its technology merits, customer service levels, and CAN-SPAM compliance leadership. For more information about SKYLIST, please visit http://www.skylist.com

Media Contact:
Bryan Formidoni
blast! PR for SKYLIST
919-833-9976
bryan@blastpr.com