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SKYLIST Announces Top Myths Associated with Email Authentication
50 Percent of Email Marketers Fail to Authenticate Messages; SKYLIST Believes Falsehoods and Myths Are Driving the Trend
AUSTIN, Texas - December 13, 2005 - In staunch support of authentication as a necessary step in fighting spam, SKYLIST, an email service provider and deliverability leader, announced the top 8 email authentication myths. SKYLIST identifies these myths as common misconceptions and the major reasons that an estimated half of all email marketers do not authenticate their messages.
According to SKYLIST, the top email authentication myths are:
- Authentication was designed as an anti-spam solution but it does not work.
- Complying with email authentication standards is difficult.
- There is no benefit.
- Sender ID or DKIM? There is no consensus on one standard.
- Authentication hasn't caught on yet.
- It's too costly - I can't justify the expense.
- Authentication won't change my campaign ROI; besides, my campaigns are performing fine.
- It's high risk and requires major changes to how we mail.
SKYLIST Educates and Encourages Marketers to Authenticate
In a recent report from the Email Sender and Provider Coalition (ESPC), it was stated that over 70 percent of Fortune 100 companies are authenticating marketing-related email. Even in that group, 30 percent have yet to authenticate, which shows the need for more education and incentive to embrace the strong anti-spam technology protocols. Organizations like SKYLIST and the ESPC believe it is important to debunk whatever false notions are causing the hesitancy to adopt them.
SKYLIST encourages all email marketers to authenticate their email campaigns to ensure maximum ROI. As an added incentive, SKYLIST is offering a $1,000 discount on the recently unveiled SKYLIST Authentication Package, an industry-first program that offers a risk-free, start-to-finish process proven to quickly and dramatically demonstrate ROI.
SKYLIST encourages adoption of email authentication standards as a way of fighting spam, maximizing deliverability and restoring consumer trust in email. To learn the truths behind the myths, please visit http://www.skylist.com/emailmyths.
About SKYLIST:
Founded in 1996, SKYLIST gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly targeted, optimized and measurable opt-in email campaigns. The SKYLIST StormPost email marketing automation system, available in licensed and hosted form, is in use by eDiets.com, Sybase iAnywhere, the Ad Council and Anheuser-Busch Credit Union.
Media Contact:
Morgan McDowell
blast! PR for SKYLIST
919-833-9975
morgan@blastpr.com
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