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SKYLIST Responds to Strong Email Marketer Demand for Relevance with SKYLIST StormPostTM 2.5
One of the Leading Regional Web Sites in the Country, Boston.com Using StormPost to Deliver the Right Messages at the Right Time
AUSTIN TX and BOSTON - April 26, 2006 - SKYLIST Inc. announced general availability of StormPost 2.5, the latest version of its flagship email marketing automation system. The email service provider and deliverability leader also announced that Boston.com, the online home of The Boston Globe, will be the first licensed customer to leverage SKYLIST StormPost 2.5 to maximize member and advertiser loyalty.
Boston.com is the premier online source for news and information for Boston and throughout New England with 4.1 million monthly unique visitors and over 168 million monthly pageviews.* In 2005, Boston.com was seeking to execute a sophisticated email marketing plan to support both member retention and advertiser needs. The team at Boston.com selected StormPost 2.0 as the solution of choice.
With StormPost 2.5, Boston.com will gain access to a suite of new features including advanced content management tools, flexible and sophisticated reporting capabilities and the ability to reach customers through emerging digital channels. "SKYLIST StormPost 2.5 is a powerful marketing platform that will support our campaigns dedicated to strengthening member engagement," said Chris Murdough, director of audience management & analytics. "Not only has StormPost helped us build a robust email offering, it has also increased the efficiency of our programs and, most importantly, provided value to both Boston.com members and advertisers alike."
StormPost 2.5 - The Marketer's Choice for Email Marketing
Created specifically for marketers, StormPost 2.5 delivers acquisition and relationship management campaigns based upon individual customer preferences. Without involvement from the IT department, marketers create campaigns with intuitive tools including a built-in HTML editor, reusable templates and a "search-and-pull" image manager. Campaigns run automatically based upon rules the marketer creates, such as customer actions or inactions, time-triggered events or any other situation where timely one-to-one communications are needed. To reach customers with the most appropriate channel and ensure that the message remains consistent with other marketing activities, StormPost 2.5 simply integrates with existing CRM systems to deliver multichannel campaigns with ease.
"We're pleased to unveil StormPost 2.5 to the email marketing industry after a successful customer rollout earlier this year," said Joshua Baer, founder and CEO of SKYLIST. "We always enhance StormPost with the tools marketers need immediately to drive revenue, and initial customer and analyst feedback shows that the new enhancements address email marketing needs for 2006 and beyond. Email is only the tip of the iceberg in reaching customers. As we peer into the future of StormPost, we foresee the ability for marketers to reach customers via their channel of choice."
According to JupiterResearch, 50 percent of marketers say that usability is an important feature in an email marketing solution. Jupiter also reports that 41 percent of marketers say they would switch ESPs for more improved reporting capabilities. StormPost 2.5 delivers these in-demand features and more. The SKYLIST team receives extremely positive customer feedback from the enhancements and SKYLIST vice president of marketing Lana McGilvray is not surprised. She comments, "Marketers are clamoring for the intelligent campaign creation and actionable campaign reports that StormPost 2.5 delivers. I hear it also pleases their IT counterparts because it has the horsepower and intelligence to address rapid member growth, authentication, systems and policy requirements."
Other features of StormPost 2.5 include: a Reputation tab which delivers reputation report cards for AOL, Juno, NetZero, Hotmail and SpamCop; seamless integration with IronPort, Port25 PowerMTA, Return Path, LashBack and UnsubCentral for ultimate deliverability; and advanced OLAP reporting which provides nearly limitless ways to slice and dice data and build business intelligence.
SKYLIST will be exhibiting at ad:tech San Francisco April 26-28 at the Moscone Center. On the first day of the show, Joshua Baer will be discussing how RSS affects email marketing during a panel session with executives from Avenue A/Razorfish, ClickZ, Intuit and Nielsen//NetRatings. Please visit booth #5949 to experience a demonstration of the new and powerful StormPost 2.5.
About SKYLIST:
Founded in 1996, SKYLIST is a top-ranked email service provider and email deliverability leader. SKYLIST StormPost, available in license and hosted-form, gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly targeted, optimized, and measurable opt-in email campaigns. For more information, please visit www.skylist.com.
About BOSTON:
Boston.com is one of the most visited regional portals in the U.S. and is part of Boston Globe Media. Boston Globe Media is an integrated media group whose mission is to deliver advertisers the precise audiences they desire through leading media brands in the greater Boston market. Through its platform-agnostic approach to client service, Boston Globe Media draws upon its growing suite of media products in print, in broadcast and online to develop the most efficient and effective cross-media advertising solutions for its marketing partners. Boston Globe Media consists of The Boston Globe, BostonWorks, GlobeDirect and the Worcester Telegram & Gazette, owned by The New York Times Company (NYSE:NYT), and the Company's investments in Metro Boston and NESN.
Media Contact:
Morgan McDowell
blast! PR for SKYLIST
919-833-9975
morgan@blastpr.com
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