Email Deliverability Expert to Address Challenges Facing Marketers at Dallas Fort Worth Interactive Marketing Association

Austin, Texas - October 4, 2004 - CAN-SPAM and emerging standards are changing the way marketers send and manage email campaigns. Under the new federal law, advertisers are responsible for each and every email promoting the brand, including those sent through affiliate channels. This is an extremely challenging situation for big brands that rely on affiliate channels as a core revenue stream. To alleviate confusion facing email marketers in Texas, the Dallas Fort Worth Interactive Marketing Association has invited the CEO of SKYLIST and founder of UnsubCentral, an expert on email deliverability solutions, to address its membership and the entire North Texas marketing community.

Joshua Baer will deliver a presentation, "Protect Your Brand Across Affiliate Channels; Navigating the Bumpy Road to the Inbox," to be held from 6:00-8:00 p.m. on October 12 at the Las Colinas Country Club in Irving, Texas. He will outline the new regulations and required compliance facing marketers and the obstacles in terms of affiliate management, third party lists, internal mailings, and direct commercial emails. He will also discuss emerging standards from Microsoft, AOL, and Yahoo and their affect on the industry as a whole. For more information on the DFWIMA or to attend this event, please visit www.dfwima.org.

Mr. Baer, founder and CEO of SKYLIST and its incubator company UnsubCentral, has long been acknowledged as an expert on email deliverability solutions and, more recently, CAN-SPAM compliance. An active voice in the war against spam, Mr. Baer has presented at recent conferences and events including the Email Technology Conference, INBOX, Ferris Research, and Jupiter Internet Planet.

About SKYLIST:
Founded in 1996, SKYLIST, the #2 email service provider and leader in deliverability according to JupiterResearch, gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly-targeted, optimized, and measurable opt-in email campaigns. SKYLIST is driving adoption of emerging standards such as Sender ID, SPF, and email sender reputation services. SKYLIST is actively engaged in dialogues and initiatives involving current and forthcoming legislation including CAN-SPAM. For more information about SKYLIST, please visit http://www.skylist.com.

Media Contact:
Kathleen Bagley Formidoni
blast! PR for SKYLIST
919-833-9975
kathleen@skylist.com