SKYLIST First Email Service Provider to Authenticate Outbound Email Using DomainKeys

AUSTIN, Texas - October 27, 2004 - SKYLIST, one of the leaders in email deliverability and top-ranked self-service email service provider, today announced that all outgoing email sent from the SKYLIST StormPost™ email marketing automation system is DomainKeys compliant. Already supporting SPF (Sender Policy Framework) and Sender ID, SKYLIST is the first and only email service provider to actively support all three leading authentication standards. SKYLIST's support for DomainKeys is generally available and comes at no additional charge to its hosted and licensed customers.

In the age of "spoofing" and "phishing," fraudulent email can cause more damage than spam. The cost is enormous to both consumers and businesses, who:

• Lose productivity
• Pay higher rates due to fraud
• Risk having their identity stolen
• Experience dilution of their brand

The DomainKeys technology inserts a digital signature into the header of each message that protects the sender from having a spammer hijack their domain name and brand. DomainKeys is more complex to implement than Sender ID or SPF (competing technologies endorsed by Microsoft and America Online, respectively) but handles cases of mail forwarding and other technical details better than the non-cryptographic solutions.

"SKYLIST is committed to making sure that our customers are ahead of the curve when it comes to email authentication and deliverability," said Joshua Baer, CEO of SKYLIST. "We implemented Sender ID and SPF ahead of Hotmail, MSN, and AOL so that our customers would be ready before the ISPs started validating incoming emails. Early support of DomainKeys will further improve our customer's deliverability with Yahoo!, Google gmail, and other ISPs, while also protecting their brand and domain from abuse by fraudulent spammers."

About SKYLIST:
Founded in 1996, SKYLIST is an email service provider that gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly-targeted, optimized, and measurable opt-in email campaigns. The SKYLIST StormPost email marketing automation system, available in license and hosted-form, is in use by Ediets.com, Lions Gate Films, Sybase iAnywhere, the Ad Council and Anheuser-Busch Credit Union. SKYLIST is driving adoption of emerging standards such as DomainKeys, Sender ID, SPF and email sender reputation and actively engaged in dialogues and initiatives involving current and forthcoming legislation including CAN-SPAM. For more information, please visit http://www.skylist.com.

Media Contact:
Kathleen Bagley Formidoni
blast! PR for SKYLIST
919-833-9975
kathleen@skylist.com