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eDiets.com™ Selects SKYLIST to Facilitate E-Marketing Initiatives
Leading Online Diet Program Provider Using SKYLIST StormPost™ Email Marketing Platform in Conjunction with IronPort Server
San Francisco, CA and Austin, TX-May 24, 2004- Today, in conjunction with the AD:TECH tradeshow, SKYLIST announced eDiets.com, Inc. (NASDAQ: DIET), the leading online diet and healthy living destination for consumers seeking personalized nutrition advice, information, products and services, has selected and successfully deployed the SKYLIST StormPost™ email marketing solution for its industry leading email marketing programs. Leveraging the reseller agreement SKYLIST has with IronPort Systems, eDiets.com will use the StormPost™ Enterprise Edition in conjunction with IronPort's powerful messaging gateway appliance to manage, deliver and track its email campaigns.
This complete email marketing solution was chosen for its ability to meet eDiets.com's comprehensive requirements for outbound email delivery speed, dynamic personalization, ISP deliverability, and interest tracking. In addition to the StormPost™ software, eDiets.com takes advantage of SKYLIST Strategic ISP Management and 24/7 technical support, as well as the IronPort Bonded Sender program for priority delivery to the inbox.
"eDiets.com is an excellent case study because they are able to benefit from the full suite of tools and services offered by SKYLIST and IronPort," said Joshua Baer, CEO of SKYLIST. "Over the past year, we have worked closely with IronPort to develop a tightly bundled, turnkey offering that solves the key challenges that leading companies struggle with in today's rapidly evolving email marketing space."
Highly Personalized Email Delivered to 13 million Subscribers in Under 5 Hours
eDiets.com's proprietary opt-in newsletter is a highly personalized outbound email correspondence that must be delivered to over 13 million unique recipients in a short period of time - all in an environment in which companies are seeing 15-30+% of their opt-in mail inappropriately blocked and filtered.
"eDiets.com is 100% focused on providing a personalized user experience that addresses the unique needs of individuals within our community," said Georgianne Brown, vice president of marketing, eDiets.com. "As such, we sought the best email marketing solution that would allow us to provide each and every one of our members with messaging tailored to his or her individual preferences, interests, and behaviors-in a secure, privacy-centric manner. The solution from SKYLIST and IronPort was the best offering that fulfilled all of our requirements."
Since implementing the solution, eDiets.com has hit each of its key email delivery, speed, personalization, and tracking benchmarks on time, and is currently exploring ways to expand its relationship with the two providers to achieve even greater email marketing success.
eDiets.com's Needs Reflect Wider Industry Challenges
SKYLIST is widely applauded for their high-touch, hands-on customer support and the limitless scalability and functionally of the StormPost™ email marketing system-an enterprise-class offering available to all sizes of businesses. SKYLIST StormPost™ software is a web-based email marketing database management and campaign creation, testing, and reporting system that gives marketers the ability to deliver high-volume, highly personalized email programs by:
- Delivering 3+ million personalized messages per hour
- Allowing personalization of each message based on unlimited demographic fields
- Tracking users' interests by aggregating open and click through rates
- Providing sophisticated data synchronization
- Deploying "black-list" risk reduction through automated bounce-handling
- Providing real-time unsubscribe processing and CAN-SPAM compliance tools
- Using the "good neighbor" algorithm for intelligent delivery
- Separating outbound traffic by IP address
The StormPost™ Software License is a top choice for organizations who want an internal solution that will deliver email campaigns as well as significant ROI, and cost savings. More information about StormPost™ software can be found by visiting http://www.skylist.com/products/software_license.php
About SKYLIST:
SKYLIST, developer of the StormPost™ email marketing platform, has been providing organizations with email marketing software and hosting services since 1996. SKYLIST has been rapidly gaining attention due to its technology merits, customer service levels, and CAN-SPAM compliance leadership. SKYLIST's client service approach to providing email marketing technology solutions that maximize the speed, reach, reception, response, return, and accountability of email marketing communications has led to rapid adoption by leading organizations including the AdCouncil, Anheuser-Busch, eDiets.com, and Sybase. For more information about SKYLIST, please visit http://www.skylist.com.
About eDiets.com:
eDiets.com is the Internet's premier one-stop online diet and healthy living destination offering professional advice, information, products and services to consumers seeking to improve their nutrition and fitness, live healthier, and live longer. Over 1.3 million consumers worldwide have become eDiets.com members since 1997. Throughout 2004, Nielsen//NetRatings ranked eDiets.com as the #1 Most Trafficked Health, Fitness & Nutrition Site, Forbes named eDiets.com "Best of the Web" in its diet and nutrition category and PC Magazine selected eDiets.com as its "Editors' Choice." Founded in 1996, eDiets.com is a public company (NASDAQ: DIET) headquartered in Deerfield Beach, FL. that operates Web sites at www.eDiets.com and www.eFitness.com, publishes and distributes one the Internet's leading electronic newsletters with an opt-in circulation base over 13 million, and holds affiliations with www.eDietsUK.com in Ireland and the United Kingdom, www.eDiets.de in Germany and www.eDiets.com.es in Spain.
Media Contact:
Kathleen Bagley Formidoni
blast! PR for SKYLIST
919-833-9975
kathleen@skylist.com
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