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SKYLIST Boosts Involvement in Email Sender and Provider Coalition
Growing Email Service Provider Joins Steering Committee; Executives Show Leadership Through Active Sub-Committee Work
Austin, TX-February 3, 2004-As further evidence of their commitment to protecting legitimate email while combating spam, SKYLIST, an Austin Texas-based email service provider, today announced it has increased it's involvement and investment in the Email Sender and Provider Coalition (ESPC) by becoming a member of the steering committee.
"We joined the Email Sender and Provider Coalition because of the organization's unique ability to understand spam-related issues and its ability to help email service providers and good senders navigate through them," said Josh Baer, CEO of SKYLIST. "In just one year, the ESPC has done more for the interactive marketing industry than other coalitions accomplish in their lifespan. Stepping up our commitment and involvement on several sub-committees was a no-brainer."
The ESPC is currently working on solutions to spam and deliverability concerns through a combination of legislative advocacy, technological development, and industry standards. SKYLIST's Baer and director of Sales and Marketing, Lana McGilvray, are helping fuel these efforts through their active participation in the technology and communications sub-committees, respectively. Boosting their commitment to ESPC is the latest in a series of events designed to step up their leadership and dedication to email best practices. In January, the company announced they were the first ESP to incorporate CAN-SPAM compliance into their StormPost™ email marketing platform.
About the Email Sender and Provider Coalition:
The ESPC was formed to fight spam while protecting the delivery of legitimate email. The ESPC is comprised of 46 members including aQuantive, Blue Dolphin Group, Digital Impact, DoubleClick, Experian, GotMarketing, IMN, ProspectivDirect, Roving Software, SKYLIST and Virtumundo. The ESPC's flagship initiative, Project Lumos, is an industry proposal for a registry-based solution to the spam problem. For more information, please visit www.networkadvertising.org/espc/.
About SKYLIST:
SKYLIST, developer of the StormPost™ email marketing platform, has been providing organizations with email marketing software and hosting services since 1996. SKYLIST's unparalleled email campaign delivery and reporting solutions and commitment to industry best practices have earned it a world-class portfolio of clients, including the United Nations Population Fund, Sherman Ventures, and Anheuser-Busch Employees' Credit Union. SKYLIST is a member of the Email Sender and Provider Coalition and has been extremely active on several sub-committees to help combat spam. SKYLIST is self-funded and profitable. For more information about SKYLIST, please visit http://www.skylist.com or send an email to marketing@skylist.com.
Contact:
Kathleen Bagley Formidoni
blast! PR for SKYLIST
919-833-9975
skylistpr@blastpr.com
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