SKYLIST Unveils Latest Version of StormPost Email Marketing Platform

New Java-based Download Provides Small- to Medium-Sized Businesses with Enterprise Email Marketing Power

March 30, 2004 - Austin, TX - Today, SKYLIST, an email solutions company and steering committee member of the Email Sender and Provider Coalition, announced general availability of a downloadable Java-based version of StormPost, the company's flagship email marketing platform. This latest version will enable SKYLIST to offer StormPost to a wider customer base by decreasing entry-level costs, simplifying setup requirements, and adding support for Microsoft Windows® in addition to the existing Linux-based solution.

"Our enterprise-class technology is now available to any organization wishing to manage their email marketing campaigns in-house, not just the large enterprise," said Joshua Baer, CEO of SKYLIST. "With the low startup cost and turnkey installation, StormPost puts powerful email marketing tools in the hands of small- and medium-sized businesses-the backbone of the economy."

StormPost is a web-based email marketing system that marketers use to manage email lists and create, deliver and report on email marketing campaigns. With over ten years of development and a proven architecture, StormPost is available as a hosted service (ASP) or a software license giving customers the ability to grow their marketing in a controlled, incremental manor.

The new Java-based StormPost web platform delivers all the industry-strength features and top level support SKYLIST clients have become accustomed to, but at a lower cost and with increased functionality. Features in the latest StormPost release include:

• Optimal multi-list management
• Detailed, real-time delivery, open rate, and click-through reporting
• Email list spell checking and de-duping
• One-to-one personalization
• Demographic and behavioral targeting
• Randomized tests, A/B splits
• Safe unsubscribe
• Support for Microsoft Windows and Red Hat® Linux
• Extremely simple installation and setup
• Faster import speed
• Improved interface responsiveness
• Integrated HTML-based help system

Pricing and Availability
SKYLIST StormPost is generally available today. Licensing costs start as low as $10,000. A fully functional trial version will also be available with limited database size and delivery speed. For more information about StormPost, please call 877.250.2922, option 1 or visit http://www.skylist.com/products/index.php

About SKYLIST:
SKYLIST, developer of the StormPost™ email marketing platform, has been providing organizations with email marketing software and hosting services since 1996. SKYLIST's unparalleled email campaign delivery and reporting solutions and commitment to industry best practices have earned it a world-class portfolio of clients, including the United Nations Population Fund, Sherman Ventures, and Anheuser-Busch Employees' Credit Union. SKYLIST is a member of the Email Sender and Provider Coalition and has been extremely active on several sub-committees to help combat spam. SKYLIST is self-funded and profitable. For more information about SKYLIST, please visit http://www.skylist.com or send an email to marketing@skylist.com.

Contact:
Kathleen Bagley Formidoni
blast! PR for SKYLIST
919-833-9975
skylistpr@blastpr.com