Online Urban Clothing Retailer Finds Its Groove with Email Marketing Solution from SKYLIST

Karmaloop Selects SKYLIST StormPost™ for its Enterprise-Class Functionality and Dedication to Customer Facing Programs; Delivers Campaign in Record Time

AUSTIN, Texas and BOSTON - June 7, 2004 - Today, SKYLIST, a rapidly growing email marketing solutions provider, announced that Karmaloop, an urban online clothing boutique, is using the SKYLIST StormPost™ system to deliver email marketing initiatives to its dedicated group of over 300,000 repeat customers. The StormPost software is a web-based email marketing database management and campaign creation, testing, and reporting system.

SKYLIST Comes Into the Loop; Creates, Delivers Campaign Very Next Day
Karmaloop (www.karmaloop.com) provides a universally accessible fashion alternative to mainstream clothing retailers by offering unique urban clothing online. Enjoying steady and continuous growth over the past 4 years, the boutique's order flow and customer care requirements have increased, placing more and more importance on its email marketing programs. This need compelled Karmaloop to find an email service provider with the ability to deliver high-touch outbound e-marketing initiatives and increasingly complex customer service communications.

After evaluating numerous vendors, Karmaloop chose SKYLIST for their hands-on client support and the limitless scalability and functionality of the StormPost system-an enterprise-class offering available to all sizes of businesses. Upon choosing SKYLIST, Karmaloop presented the immediate challenge of delivering an email campaign to its customers the very next day.

"Our audiences are fanatical about music culture and fashion and eagerly anticipate our e-zine each month," said Jeff Belizaire, director of marketing, Karmaloop. "Before the ink was even dry on the contract, SKYLIST amazingly dropped our first e-zine campaign to 350,000 opt-in subscribers. Not only did SKYLIST commit to help us meet the pressing deadline, the response was outstanding and the StormPost system reports revealed true success. 24 hours after we signed the contract, I knew we had found our long-term email partner."

Online retail sales exceeded $1 billion every week throughout the first quarter, bringing total online sales to $13.72 billion through the end of March, up 26.4% from a year ago, according to numbers from comScore Networks Inc. To tap into this trend and up-sell to current clients, many retailers are beefing up CAN-SPAM compliant outbound email marketing programs to drive online sales.

"We're very pleased to partner with a company like Karmaloop as they boost their e-marketing initiatives to help propel their growth and increase customer loyalty programs," said Lana McGilvray, vice president of sales and marketing for SKYLIST. "SKYLIST understands that a dedicated customer base is a company's most valued asset and email marketing is the perfect communication vehicle. Karmaloop shares our commitment to the email channel and customer loyalty, so it's a great partnership."

The StormPost Software License is a top choice for organizations who want an internal solution that will deliver email campaigns as well as significant ROI, and cost savings. More information about StormPost software can be found by visiting http://www.skylist.com/products/software_license.php

About SKYLIST:
SKYLIST, developer of the StormPost™ email marketing platform, has been providing organizations with email marketing software and hosting services since 1996. SKYLIST has been rapidly gaining attention due to its technology merits, customer service levels, and CAN-SPAM compliance leadership. SKYLIST's client service approach to providing email marketing technology solutions that maximize the speed, reach, reception, response, return, and accountability of email marketing communications has led to rapid adoption by leading organizations including the AdCouncil, Anheuser-Busch, eDiets.com, and Sybase. For more information about SKYLIST, please visit http://www.skylist.com.

Media Contact:
Kathleen Bagley Formidoni
blast! PR for SKYLIST
919-833-9975
kathleen@skylist.com