SKYLIST Announces Key Appointments to Support Continual Growth Fueled by Latest Product Offering

Vice President of Sales and Marketing Named; Development and Customer Support Teams Expanded

Austin, TX-May 12, 2004 - Today, SKYLIST™, a leading email service provider, announced it has expanded its team to support its continued growth and solidify its leadership role in the rapidly consolidating email marketing marketplace. To meet increasing demands from an expanding customer base, SKYLIST has named Lana McGilvray as Vice President of Sales and Marketing and added to its sales, development and customer care teams.

The latest version of StormPost™, SKYLIST's web-based email marketing database management and campaign creation, testing, and reporting system, gives small and medium-sized businesses access to enterprise-class technology for deploying targeted email campaigns.

"With the release of java-based StormPost, an entirely new group of customers can benefit from our proven technology," said Josh Baer, CEO of SKYLIST. "We've brought on talent that will enable us to grow in a way that exemplifies our integrated development, deployment, sales, and support methodology and, importantly, our continuing profitability."

Ms. McGilvray, who joined SKYLIST in 2002 as the Director of Sales and Marketing, has delivered world-class sales and marketing programs for SKYLIST as well as other industry leaders such as Concero, Inc., McCann-Erickson Worldwide Advertising, New York Medical College, the City of White Plains, and Columbia University's Graduate School of Business.

"I'm thrilled to be a part of SKYLIST during this exciting time of growth," Lana said. "The email market space is in a time of 'make it or break it' and SKYLIST is positioned nicely as a long term player. Our satisfied customers, industry relationships, and ability to rapidly respond to changing technical and authentication requirements will ensure our continued success."

SKYLIST also named Tony Averbeck, previously of Trilogy Software, as Director of Sales; Naeem Kayani, previously of America Online, as Account Manager; Ivor Clarke, previously of Microsoft, as Director of Development; and has expanded their customer service, sales, and development teams.

About SKYLIST:
SKYLIST, developer of the StormPost™ email marketing platform, has been providing organizations with email marketing software and hosting services since 1996. SKYLIST has been rapidly gaining attention due to its technology merits, excellence in customer service, and regulatory compliance leadership. For more information about SKYLIST, please visit http://www.skylist.com.

Media Contact:
Kathleen Bagley Formidoni
blast! PR for SKYLIST
919-833-9975
kathleen@skylist.com