SKYLIST CEO to Address Obstacles to Email Deliverability at INBOX East 2004

Joshua Baer to Discuss Ways Marketers Will Ensure Email Lands in the Inbox, Including Authentication, Reputation and Trusted Unsubscribe

AUSTIN, TX - November 15, 2004 - The rise of spam and email attacks has led to stricter filtering, which in turn has created a new key metric for the success of email marketing: deliverability. New authentication technologies such as DomainKeys and Sender ID cast some light onto the darkness, but will the much anticipated Reputation Services eliminate false positives? How long will it take for ISP's to provide a "trusted unsubscribe" mechanism to consumers afraid of spam and Trojan horse viruses? Today, SKYLIST, an email deliverability leader and top-ranked email service provider, announced that a two hour symposium at INBOX East next week will address all related issues.

SKYLIST's CEO and founder, Joshua Baer, will join peers from JupiterResearch, @Once, Return Path, Digital Impact, EmailLabs and Lyris in a lively Email Deliverability Symposium to be held Thursday, November 18 from 7p.m. to 9p.m. at the Cobb Galleria Centre in Atlanta, Georgia.

"Email marketers are fighting their own battle as the spammers constantly imitate legitimate email," explains Baer. "Authentication technology and the Reputation Services will provide a reliable way for legitimate senders to distinguish solicited email from spam."

Baer is well-versed on email deliverability solutions, CAN-SPAM compliance, domain authentication and reputation systems. As the co-chair of the Email Sender and Provider Coalition's Vendor Relations Committee, Joshua is actively driving technological solutions to combat the spam problem and protect legitimate commercial email. SKYLIST has authored an easy-to-use, freely available testing website that helps marketers ensure their email campaigns are compliant with Sender ID, SPF and DomainKeys. SKYLIST has authored a Java-based email authentication toolkit and will be releasing the source code free of charge for other email service providers and software developers.

About SKYLIST:
Founded in 1996, SKYLIST is an email service provider that gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly-targeted, optimized, and measurable opt-in email campaigns. The SKYLIST StormPost™ email marketing automation system, available in license and hosted-form, is in use by marquis clients including Ediets.com, Matchnet, Sybase iAnywhere, the Ad Council and Anheuser-Busch Credit Union. SKYLIST is driving adoption of emerging email authentication standards and sender reputation. For more information, please visit http://www.skylist.com.

Media Contact:
Kathleen Bagley Formidoni
blast! PR for SKYLIST
919-833-9975
kathleen@blastpr.com