Innovative Personalization and Deliverability Enhancements of SKYLIST StormPost™ Take the Online Advertising Industry by Storm

96% of Email Marketers Surveyed Want Real-time Deliverability Alerts; First-to-Market StormAlerts™ Notification System Delivers for iParenting

AUSTIN, TX. and SAN FRANCISCO, April 25, 2005 - After completing a successful customer rollout and call for industry input, SKYLIST, an email service provider and deliverability leader, announced general availability of StormPost™ software 2.4. The latest enhancements of the email marketing automation system dramatically increase the depth of personalization capabilities and measurably improve deliverability metrics and overall email marketing campaign performance.

In an email marketing survey conducted by SKYLIST, 72% of respondents cite delivery as the number 1 challenge and an overwhelming 96% believe it would be beneficial to receive real-time alerts if campaigns do not match performance expectations. StormPost 2.4 meets the demand with StormAlerts™ notifications, a new deliverability monitoring tool that sends real-time alerts to notify campaign managers of problems. Quickly and easily, marketers can select and monitor a wide range of campaign aspects and react "on-the-fly" when campaign performance is adversely affected, achieving the best delivery rates available.

StormPost 2.4 Delivers the Right Email at the Right Time
Research has shown that targeted email campaigns consistently perform much better and deliver higher returns than generic, non-personalized campaigns. According to the SKYLIST survey, 46% of email marketers count dynamic content as one of the most important features in an email automation system and 77% are likely to use dynamic content more extensively in future mailings. Using the new dynamic content features of StormPost 2.4, marketers can easily create complex campaigns that deliver unique and relevant messages to each consumer.

Timing is everything as marketers send one-to-one personalized marketing messages that are triggered by user actions and external events. 72% of marketers surveyed are currently using triggered messaging or plan to do so within the next year. Of those who are not communicating with their customers using a series of triggered campaigns, 91% cite the lack of in-house time or resources as the reason. StormPost 2.4 solves that issue by automating the entire process.

iParenting Media Increases Delivery Resulting in Higher Returns
The marketing team at iParenting Media, the award-winning network of more than 40 Web sites devoted to the entire family lifecycle, has the utmost confidence in SKYLIST. Julie Keywell, senior vice president of iParenting Media, relies on StormPost to provide insight into overall email campaign performance. "Spam is having an adverse effect on marketers as opt-in email gets incorrectly flagged as spam. iParenting is dedicated to producing and delivering the highest quality content to our members-but, the emails must arrive to be meaningful. Using StormPost, deliverability rates have increased which has resulted in better member communication and a higher return on our email marketing investment," said Keywell.

iParenting Media agrees that targeted email campaigns deliver higher returns and delivering the right message at the right time is mandatory for email marketing success. "StormPost 2.4 has enabled us to provide our members with the highest level of personalization," added Keywell.

According to Joshua Baer, CEO of SKYLIST, "The campaign automation and deliverability features of StormPost 2.4 make sending and managing one-to-one email marketing campaigns a simple and painless process. Rather than babysitting email campaigns, marketers can think about their campaigns strategically-planning out an intelligent sequence of events in advance. As the campaign executes, marketers can concentrate on reviewing reports and optimizing performance."

Editor's Note: SKYLIST will be giving product demonstrations and exhibiting at AD:TECH 05 San Francisco at Booth #60. Julie Keywell from iParenting Media will be on site to discuss their success with StormPost. Complete survey results available upon request.

About SKYLIST:
Founded in 1996, SKYLIST is a top-ranked email service provider and email deliverability leader. SKYLIST gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly targeted, optimized, and measurable opt-in email campaigns. The SKYLIST StormPost email marketing automation system, available in license and hosted-form, is in use by eDiets.com, Sybase iAnywhere, the Ad Council and Anheuser-Busch Credit Union. For more information, please visit www.skylist.com.

Media Contact:
Kathleen Bagley Formidoni / Morgan McDowell
blast! PR for SKYLIST
919-523-0958 / 919-833-9975
kathleen@blastpr.com / morgan@blastpr.com