SKYLIST Partners with Port25 to Provide Marketers with a Total Email Marketing Automation Solution

Email Leaders Bundle Solutions to Promote Authenticated Campaigns for Holiday Season

AUSTIN, TX and BALTIMORE, MD - November 7, 2005 - SKYLIST, an email service provider (ESP) and deliverability leader, announces a partnership with Port25 Solutions Inc., an email infrastructure and gateway provider. The two leaders have tightly bundled their flagship offerings allowing customers to intelligently and easily deliver authenticated opt-in email messages in time for the busy holiday season.

The SKYLIST StormPost™ email marketing automation system provides marketers with an easy-to-use, extremely powerful application to deliver targeted campaigns. With Port25's PowerMTA gateway solution on the backend, senders can comply with the latest authentication standards and accreditation services. Tightly integrating the two solutions dramatically increases marketers' ability to control campaigns-without speed decreases associated with authenticating messages.

"We worked closely with Port25 to develop a highly scalable turnkey offering that solves the key challenges of today's online marketers-delivery and ROI," said Joshua Baer, CEO of SKYLIST and co-chair of the Email Sender and Provider Coalition's technology committee. "The holidays are a busy time for marketers, and high-volume mailers need a lot of horsepower to get their mailings out quickly and efficiently. Deliverability metrics and overall ROI will improve when email marketers implement authentication."

Usability, Integration and Authentication Key to Marketing Success
According to JupiterResearch, usability and integration with other applications are top criteria marketers should use when selecting an ESP. Giving marketers access to StormPost's intuitive dashboard, where they create and manage campaigns, and PowerMTA's powerful delivery engine that sends authenticated outbound messages, speaks to this trend. In addition, Port25's partnership with Goodmail Systems makes it possible for those who adopt the solution to be technically enabled to use the Goodmail CertifiedEmail service, which helps shield email users from spam, fraud and identity theft and will be deployed by America Online and Yahoo! in the coming months.

"Integrating PowerMTA with SKYLIST StormPost gives marketers a solution to create, manage and send authenticated, accredited messages," said John Karpovich, co-founder of Port25 Solutions, Inc. "Authentication, accreditation and reputation serve as the three major pillars for stopping spam and protecting legitimate email. This partnership between two industry leaders provides marketers a comprehensive solution to maximize deliverability."

In related news, SKYLIST is discounting authentication services for the remainder of 2005. AD:TECH attendees can find more information by visiting SKYLIST in booth #133.

Founded in 1996, SKYLIST gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly targeted, optimized, and measurable opt-in email campaigns. The SKYLIST StormPost email marketing automation system, available in license and hosted form, is in use by eDiets.com, Sybase iAnywhere, the Ad Council and Anheuser-Busch Credit Union. For more information, please visit www.skylist.com/

Port25 customers include leading email service providers such as Accucast, Inc., Quris, Responsys, Silverpop, WhatCounts and Zustek. PowerMTA is being used by leading brands including Travelocity, Orbitz, iVillage, Mary Kay, Cabela's and Bank of America. For more information on Port25, visit www.port25.com/

Media Contact:
Morgan McDowell
blast! PR for SKYLIST
919-833-9975
morgan@blastpr.com