SKYLIST Has Stellar Third Quarter-Signs Thirty Competitive Wins and Sets New Sales Record

Deliverability Benchmarks Cited as Key Decision Making Factor

Editor's Note:
SKYLIST will be represented at the INBOX East 2004 show November 17-19 at the Cobb Galleria Centre in Atlanta, GA. Please stop by booth #219 or attend their panel session on email deliverability on November 18.

AUSTIN, Texas - November 16, 2004 - In the highly competitive email marketplace, SKYLIST, an email deliverability leader and top-ranked email service provider, continues to gain market share through rapid revenue growth and an expanding customer base. Today, SKYLIST announced the addition of 30 competitive wins in Q3 2004 generating more than $1 million in new revenue and achieving record sales. Several of the new clients are iParenting Media, KLRU-TV, and Oxmoor House Publishing.

The stellar quarter underscores SKYLIST's 8 year profitability streak since the company's inception as one of the first commercial email service providers. SKYLIST attributes rapid customer adoption to its ability to stay ahead of the industry curve on deliverability and technological innovations enabling them to better identify emerging trends and predict clients' needs.

"Deliverability is a growing challenge and our staff is continually asked to help businesses overcome new obstacles associated with making sure email lands in the inbox," said SKYLIST's vice president of sales and marketing, Lana McGilvray. "We have made advancements to the StormPost system, such as DomainKeys-compliance, and we have expanded our professional services to further improve our clients' deliverability rates. Our hard work is paying off as we win more clients and gain a firmer foothold in the industry."

Easy-to-Use System and High Delivery Scores Reinforce Market Position
The SKYLIST StormPost™ email marketing automation system allows marketers to completely control every aspect of campaigns including dynamic content, sophisticated scheduling and multi-list management. The StormPost system supports CAN-SPAM regulation and email domain authentication standards including Sender ID and DomainKeys. Also in Q3 2004, SKYLIST added a series of professional services including Deliverability & ISP Relations and Email Domain Authentication to further differentiate itself in the raucous marketplace.

Technological improvements, in-depth knowledge of the space and SKYLIST's hands-on consultative approach, render customer satisfaction at an all time high. According to Julie Keywell, senior vice president of iParenting Media, switching to SKYLIST was a good option for our company. "We are using a mix of email packages and we have confidence from what we have seen that SKYLIST will become a major part of our future emailing solution," said Keywell. "We've watched SKYLIST mature into a robust solution and are impressed with their deliverability expertise and technological strength. As our email marketing requirements increase every year, we review new emailing solutions regularly to find the best. We decided to work with SKYLIST so we can build a strong relationship with a leader in the industry and utilize solutions that we have confidence in. Their experienced staff seems readily at our disposal by phone, IM and email."

SKYLIST hit another milestone this quarter with the expansion of their development and ISP relations teams and the appointment of a president, Rick Westervelt. "Our Q3 customer acquisitions are a testament to the fact that email is a thriving, viable marketing channel-despite numerous claims to the contrary," said Westervelt. "It's thrilling to see top brands and leading e-marketers seeking solutions and professional services from SKYLIST. It's been a great year for the company and it's nice to see our sales reflect the hard work of our dedicated staff."

About SKYLIST:
Founded in 1996, SKYLIST is an email deliverability leader and top-ranked email service provider. SKYLIST gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly-targeted, optimized, and measurable opt-in email campaigns. The SKYLIST StormPost email marketing automation system, available in license and hosted-form, is in use by Ediets.com, Sybase iAnywhere, the Ad Council and Anheuser-Busch Credit Union. For more information, please visit http://www.skylist.com.

Media Contact:
Kathleen Bagley Formidoni
blast! PR for SKYLIST
919-833-9975 / 919-523-0958
kathleen@skylist.com