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StormPost™ Licensed Features
Automated Multi-Touch Campaign Option
Serialized Campaigns can send your customers automated multi-touch campaigns based on time or behavior. Here's an example:
Message #1: New customer registers for site. System immediately sends "Welcome to our list" greeting and request for subscription confirmation.
Message #2: Based on new customer subscription confirmation, System immediately sends "Thank you for your confirmation. Here are a few tips for you" email.
Message #3: Sent 12 days after customer confirms subscription, system sends "Refer a friend and receive 10% off your next purchase with us" email.
Message #4: Sent after 7 days to users who do not confirm, giving them one more chance.
CAN-SPAM Compliance Tools
StormPost has the tools you need to maintain compliance without wasting lots of time.
- Every mailing sent through the system has failsafe unsubscribe links in the message.
- Standard message "footers" make it easy to ensure that every message has the appropriate disclaimers and contact information.
- Easily handle "suppression files" supplied by third party advertisers.
- UnsubCentral integration.
Customizable Additional Demographic Fields
That's right - add any number of demographic fields and name them whatever you wish. These fields are unique to each email address in the database. Use these demographic fields to:
- Target your messages based on Gender, Zip code, Income, or other fields you define.
- Personalize each message to enhance the user experience and improve conversion rates.
Database Independent
StormPost comes with an embedded Java database, but is compliant with widely-used JDBC-compliant relational databases such as Oracle, MySQL, Postgres and Microsoft SQL Server.
Delivery Tests and Reports
StormPost's advanced email testing features enable users to ensure messages are both consistent with industry best practices as well as effective.
- Content review rating powered by SpamAssasin
- Seed account deliverability testing
- Detection of blocked messages
- Delivered vs. Open report for detecting silent filtering
- Random sample test multiple Subject and From lines with A/B splits
High-Speed Data Import
A sophisticated, yet easy-to-use import wizard enables non-technical users to upload files of virtually unlimited size from any web browser into a practically boundless number of customizable demographic fields.
High Speed Delivery
StormPost has a high-performance, scalable MTA (Mail Transfer Agent) capable of delivering more than one million emails per hour (using multiple outbound servers). StormPost's modular design supports "plug and play" compatibility with widely used alternative MTA's such as Sendmail, Qmail, Port25, and IronPort.
ISP Compatibility
- Automated AOL Complaint Processing
- Automated SpamCop Complaint Processing
- Special bounce settings for Hotmail, Yahoo, AOL
- More…
Linux Compatibility
StormPost is compatible with almost any flavor of Linux due to its Java codebase
and elegant design. StormPost has been tested primarily on RedHat Linux with
Mysql, Apache, and Tomcat.
Multiple Administration
Multiple "Roles" allow each user to have customized access permissions appropriate to their responsibilities. Server Administrators easily work "behind the scenes" while campaign managers and customer service representatives each play their respective roles.
Multi-Format Campaign Creations & Auto-Detection
The StormPost campaign creation wizard enables users to easily input their content with different styles for text, HTML, or AOL users. Once a recipient opens an email sent from StormPost, the system is able to detect which version the recipient can receive.
Multiple List Management
StormPost was specifically designed to match the requirements of organizations with multiple list management needs. Easily import or send to multiple lists at once, purge against existing lists, or compare one list against another for duplicates.
Mysql Compatibility
StormPost is compatible with Mysql 4.x. Mysql is a modern, high-performance,
free database. Many commercial technical support options are available. You
can find out more at the Mysql
website.
Operating System Independent
StormPost is built on open-standard technology such as Java that enables it to run on practically any operating system and hardware. It has been tested on Redhat Linux and Microsoft Windows.
Personalization
StormPost allows users to personalize every element of an email campaign with "mail merge" style tags to insert the recipient's Name, City, Zip Code, or other custom demographic fields. This can be used anywhere in the message including the To:, From:, Subject, Body, and Unsubscribe Footer.
Powerful Targeting
Target your customer segments based on an unlimited number of list member demographic
fields, or behavioral attributes.
Example #1: Send to customers between 25 and 40 years of age
living in California or Texas.
Example #2: Send to prospects who have asked for information
but haven't purchased from the zip codes 78750, 78729, and 78720.
Example #3: Send to recipients who have not opened a message
or clicked on a link in the past 30 days.
Precise Scheduling
Choose exactly when your campaign will be delivered. You can even schedule mailings weeks in advance!
Real Time Statistics and Reporting
StormPost's rich, real-time reports have earned us an industry reputation as
the ruler against which other tracking systems are measured. StormPost reports
provide users with complete, downloadable campaign results, including:
- Precise delivery statistics - know exactly how many people got your message!
- Bounce reporting (including soft, hard, block bounce reporting)
- Complete click-through, form submission, and clickstream tracking. Numbers
you can trust!
- Easy-to-send email reports to partners and advertisers
Suppression List Management
Easily manage suppression lists supplied by partners or third parties. Whether
plain text or MD5 encoded, suppression lists can be stored in the system for
repeated use or loaded on-the-fly while sending.
UnsubCentral Integration
Take the hassle of out suppression lists with UnsubCentral integration. Forget
about downloading suppression lists or uploading your list to be cleaned - simply
paste your UnsubCentral "Key" into StormPost and all the list cleaning
and suppression will happen automatically. It couldn't be easier!
Unsubscribe Management
Reliable and intuitive unsubscribe management was a critical design factor in
the StormPost architecture. Whether initiated from a web page or an unsubscribe
link in an email message, automated unsubscribe requests are immediately processed.
Use the included template to customize signup and unsubscribe messages for your
lists. Or create your own.
Microsoft Windows Compatibility
StormPost is compatible with Windows 2003 Server and Windows XP due to its Java
codebase and elegant design. StormPost has been tested primarily on Windows
2003 Server and Windows XP with Mysql, Apache, and Tomcat.
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